After the surprise announcement on March 31 that Wayne Griffiths, the former CEO and face of Seat and Cupra, was leaving, the company finally officially has a new CEO for both brands. Likewise, the Infrastructure Advisory Council of Catalonia has welcomed a new president, and the Catalan footwear company Munich has hired a new general manager.

When Luca de Meo, Wayne Griffiths' predecessor at the helm of Seat, was appointed CEO of the Catalan brand in 2015—ten years ago—Seat was in a very difficult situation. At that time, Seat was a completely loss-making brand, posting losses year after year since 2008, coinciding with the bursting of the real estate bubble that originated in the United States and hit the Baix Llobregat company hard, dragging down three different presidents in six years.

"As I've always said, this company is the final destination of my career. You never know how it might go when you're at the top of a company, but for me it's my dream job, I don't want to be anywhere else. I have no other plans." These were the words Wayne Griffiths spoke on March 13 at the Martorell plant, when he presented Seat's 2024 results. Two weeks later, on March 31, in a brief statement, the company announced that Griffiths was stepping down as president of Seat and Cupra by his own decision, effective immediately, to undertake.

The Cupra brand "has been the driving force behind our profitability and success." This was clear from Seat and Cupra president Wayne Griffiths at the presentation of 2024 resultsThere is data to corroborate this: the most manufactured model in Martorell is a Cupra, the best-selling model by the company is a Cupra, and the Cupra range already surpasses the Seat range in number of models.

Seat closed 2024 as its best year ever, with "solid sales and record financial results," Seat and Cupra president Wayne Griffiths explained this Thursday. The results, according to Griffiths, are not a one-hit wonder, but rather the result of five years of work in which the Cupra brand "has been the engine of profitability and success."

The president of Seat, Wayne Griffiths, believes that the electric car project is not only Seat's but "the whole country's", and that for the battery production plant, in addition to partners, "regional support" is needed because it is not a project for a specific regional but for the whole of Spain.