It all started with a small café opened in the midst of the pandemic in Platja d'Aro for cycling enthusiasts. The first meeting point for professional and amateur athletes on the Costa Brava. And in just five years, it has taken the leap to open a new location in Catalonia's great cycling mecca and also become the first specialty coffee roaster on the Girona coast. This, added to the big step forward in 2026: opening a new warehouse and reaching customers' homes with online sales (ecommerceMaglia Coffee & Co offers subscriptions to whole bean coffee. With a small team of 14 people (20 in peak season), it has just surpassed one million euros in revenue. At the helm of the project is Marc Guinó, the son of a family of restaurateurs from Maçanet de la Selva, who grew up surrounded by the sounds of coffee machines and cups in the family business. "I've always been a big coffee lover, and tasting specialty coffee was the spark that ignited my idea," he explains about the inspiration behind La Maglia. "I saw specialty coffee shops and cyclists growing in Girona, but there wasn't that kind of offering on the Costa Brava, so we created it." That's how Guinó opened his first shop on Juli Garreta street in Platja d'Aro, opposite Plaça del Mil·lenari, taking advantage of the fact that he lived in S'Agaró, and as a cyclist, he named it after the pink jersey worn by the leaders of the Giro d'Italia.

Playa de Aro will begin an ambitious renovation of its seafront in September. The project will be carried out in three phases and will not only modernize the current promenade, which, according to Mayor Mauricio Jiménez, "dates from the 1990s and has aged poorly," but will also extend it to the port of Aro, thanks to the work carried out 30 years ago. When the project is completed in 2030, the new promenade will stretch along the municipality's two kilometers of beach.