The Catalan company Elha and the Andalusian company Láserum have announced a strategic alliance within the aesthetics sector. The aim of the operation is to maintain their internationalization strategy and leadership in one of the most dynamic and competitive markets in the sector, according to a joint statement from both companies, leaders in the laser hair removal industry. "We are building a group that not only leads in Spain, but also aspires to become the European benchmark in laser hair removal. We want to demonstrate that quality, proximity, and trust are the pillars of sustainable and global growth," stated José Guisado, founder of Láserum and its new executive chairman. "The union of Laserum and Elha allows us to boost innovation and accelerate our international expansion. It is time to take a historic leap for the sector," added Álvaro Romero, CEO of Elha. Both companies, Elha, headquartered in Girona, and Láserum, based in Seville, have more than 430 establishments in Spain, Portugal, Italy, and France.

Sibari Republic, the high-end cosmetics brand from Álava, has conquered half the Iberian Peninsula with its anti-wrinkle serum. Since the brand began selling its products in 2018, it has steadily gained followers. The success of the Origin Serum has been such that lines have formed for up to two hours to get it, and during the last Christmas holidays, it became one of the most requested gifts, with one sold every minute.

In addition to allowing us to see, our eyes give expression to our gaze and face. Therefore, in the midst of the "selfie era," oculofacial aesthetics has become one of the growing ocular subspecialties, with which specialized oculoplastic ophthalmologists rejuvenate and improve the appearance of the eyes and skin. We spoke with Dr. Miguel González-Candial, an expert with more than thirty years of experience from the IMO Grup Miranza.

Television is image and, in the name of this, for many years the professionals who appear on screen have been forced to follow certain aesthetic canons and conform to a certain idea of femininity. The pressures to respond to the expected image are not only external but self-imposed by years of education that pushes women to have a specific image, as journalists and television presenters acknowledge. Despite the fact that in recent years feminist movements have raised awareness to break the corsets of aesthetic pressure, breaking free from the dictatorship of beauty is still difficult.