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    <title><![CDATA[Ara in English - Ferran Adrià]]></title>
    <link><![CDATA[https://en.ara.cat/etiquetes/ferran-adria/]]></link>
    <description><![CDATA[Ara in English - Ferran Adrià]]></description>
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    <ttl>10</ttl>
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      <title><![CDATA["When you open the restaurant, you won't work eight hours, but you also won't have to ask the team to do what you do."]]></title>
      <link><![CDATA[https://en.ara.cat/food/ferran-adria-has-all-the-figures-restaurant-profitability-6-out-of-10-close_1_5657493.html]]></link>
      <description><![CDATA[<p><img src="https://static1.ara.cat/clip/95caeb49-73d5-477b-a783-fc73756965f4_16-9-aspect-ratio_default_0.jpg" /></p><p>Chef Ferran Adrià wants to help restaurants with a management plan because he knows that six out of ten close. He stated this on Monday at the CaixaBank Auditorium before the President of the Generalitat of Catalonia, Salvador Illa, the Minister of Industry, Jordi Hereu, the President of CaixaBank, Tomás Muniesa, and economic authorities and chefs, including Joan Roca, Nandu Jubany, Jordi Vilà, Albert Raurich, and his brother, Albert Adrià.</p>]]></description>
      <dc:creator><![CDATA[Trinitat Gilbert Martínez]]></dc:creator>
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      <pubDate><![CDATA[Mon, 23 Feb 2026 20:29:45 +0000]]></pubDate>
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      <media:title><![CDATA[Tomás Muniesa, president of CaixaBank; Salvador Illa, president of the Generalitat of Catalonia; Ferran Adrià, president of elBullifoundation; and Gonzalo Gortázar, CEO of CaixaBank]]></media:title>
      <media:thumbnail url="https://static1.ara.cat/clip/95caeb49-73d5-477b-a783-fc73756965f4_16-9-aspect-ratio_default_0.jpg"/>
      <subtitle><![CDATA[Chef Ferran Adrià presented his book 'Plan Genhesis, a business plan for the gastronomic restaurant industry' at the Caixabank Auditorium in Barcelona.]]></subtitle>
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    <item>
      <title><![CDATA[Ferran Adrià: "Am I to blame for the lack of traditional Catalan restaurants?"]]></title>
      <link><![CDATA[https://en.ara.cat/food/ferran-adria-am-to-blame-for-the-lack-of-traditional-catalan-restaurants_1_5549808.html]]></link>
      <description><![CDATA[<p><img src="https://static1.ara.cat/clip/100b3355-2125-4389-93e6-30b283daea41_16-9-aspect-ratio_default_0.jpg" /></p><p>There was only one certainty in Ferran Adrià's opening presentation at the Gastronomy Forum Barcelona: the chef is writing a book on Catalan gastronomy, in which he will explain what Catalan cuisine is and what haute cuisine is. "We have many excellent cookbooks, <em>The Teak</em>, those of Josep Lladonosa, those of <em>Corpus of Catalan Cuisine</em>"And that's all we need." "That's all we need," said Ferran Adrià, "because when we want to explain to a foreigner what Catalan gastronomy is, we don't know what to say, and we don't have any books to give them either," said the chef, who held up a dossier of books to a packed auditorium. <a href="https://www.ara.ad/especials/gastronomia/ferran-adria-cuiner-restaurant-coneixement_1_2827039.html" >Bullipèdia, the project he has been working on since closing the restaurant in 2011</a>"We're working on this book about Catalan gastronomy, and five or six other books, at the same time," the chef explained in an interview with the<em>Now we eat</em> After the presentation.</p>]]></description>
      <dc:creator><![CDATA[Trinitat Gilbert Martínez]]></dc:creator>
      <guid isPermaLink="true"><![CDATA[https://en.ara.cat/food/ferran-adria-am-to-blame-for-the-lack-of-traditional-catalan-restaurants_1_5549808.html]]></guid>
      <pubDate><![CDATA[Mon, 03 Nov 2025 14:40:39 +0000]]></pubDate>
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      <media:title><![CDATA[Chef Ferran Adrià, during the opening presentation.]]></media:title>
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      <subtitle><![CDATA[The chef of the El Bulli restaurant inaugurates the Gastronomic Forum Barcelona with a presentation that leaves the audience with many unanswered questions]]></subtitle>
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    <item>
      <title><![CDATA[Juli Soler's latest prank]]></title>
      <link><![CDATA[https://en.ara.cat/food/juli-soler-s-latest-prank_1_5525048.html]]></link>
      <description><![CDATA[<p><img src="https://static1.ara.cat/clip/debe769c-f768-413d-a008-c14b52a82417_16-9-aspect-ratio_default_0_x1163y734.jpg" /></p><p>The sun was setting over the sea. We are at the Trinitat Castle in Roses, the watchtower that defended the town and which today is the bastion of memory, as we are at a tribute dedicated to Juli Soler, who died 10 years ago from a degenerative disease. Juli Soler was many things: a passionate music lover, a fun professional, everyone's best friend, and also the soul of El Bulli. Without him, none of what happened would have happened.</p>]]></description>
      <dc:creator><![CDATA[Rosa Rodon]]></dc:creator>
      <guid isPermaLink="true"><![CDATA[https://en.ara.cat/food/juli-soler-s-latest-prank_1_5525048.html]]></guid>
      <pubDate><![CDATA[Fri, 10 Oct 2025 19:13:30 +0000]]></pubDate>
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      <media:title><![CDATA[Juli Soler in a file photo.]]></media:title>
      <media:thumbnail url="https://static1.ara.cat/clip/debe769c-f768-413d-a008-c14b52a82417_16-9-aspect-ratio_default_0_x1163y734.jpg"/>
      <subtitle><![CDATA[Ten years after the death of the soul of El Bulli, his entire entourage gathered in Roses for a party to celebrate.]]></subtitle>
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    <item>
      <title><![CDATA[Ferran Adrià: "I'll give you €10 million if you do better than McDonald's at the price they're selling it for."]]></title>
      <link><![CDATA[https://en.ara.cat/food/ferran-adria-ll-give-you-10-million-if-you-do-better-than-mcdonald-s-at-the-price-they-re-selling-it-for_1_5500281.html]]></link>
      <description><![CDATA[<p><img src="https://static1.ara.cat/clip/4a0e2c52-d57f-4638-925f-dbcad78a5ea0_16-9-aspect-ratio_default_0.jpg" /></p><p>"I have a reputation for being politically incorrect because I say things that people don't dare say," said Ferran Adrià today in Escaldes-Engordany. The chef from Hospitalet de Llobregat received the honorary Andorra Taste Award and in his speech, he didn't mince his words when it came to sharing his vision of the world of gastronomy. Some of his reflections included that "we must distinguish between food and gastronomy: gastronomy is linked to quality, and a restaurant that has all its seafood frozen is not gastronomic."</p>]]></description>
      <dc:creator><![CDATA[Rosa Rodon]]></dc:creator>
      <guid isPermaLink="true"><![CDATA[https://en.ara.cat/food/ferran-adria-ll-give-you-10-million-if-you-do-better-than-mcdonald-s-at-the-price-they-re-selling-it-for_1_5500281.html]]></guid>
      <pubDate><![CDATA[Wed, 17 Sep 2025 17:57:32 +0000]]></pubDate>
      <media:content url="https://static1.ara.cat/clip/4a0e2c52-d57f-4638-925f-dbcad78a5ea0_16-9-aspect-ratio_default_0.jpg" type="image/jpeg"/>
      <media:title><![CDATA[Ferran Adrià today at the Andorra Taste conference, where he received an award.]]></media:title>
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      <subtitle><![CDATA[The Bullinian chef received the Andorra Taste Award and gave a "politically incorrect" speech.]]></subtitle>
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    <item>
      <title><![CDATA[Catalonia has the best cuisine in the world, and now it's making an announcement to spread the word.]]></title>
      <link><![CDATA[https://en.ara.cat/food/catalonia-has-the-best-cuisine-in-the-world-and-now-it-s-making-an-announcement-to-spread-the-word_1_5428186.html]]></link>
      <description><![CDATA[<p><img src="https://static1.ara.cat/clip/341b4de0-3f7f-45ed-b98a-8cfc2c18cfa0_16-9-aspect-ratio_default_0.jpg" /></p><p>In a Palau de la Música packed with chefs, producers, and officials, the Generalitat (Catalan government) presented this Monday the commercial that will spread the word around the world that Catalonia has the best cuisine in the world. The spot begins with producers singing the chorus of the song. <em>Nyam, yam, bon appetit</em>, and concludes with the chefs awarded by prestigious guides who stand together—dressed in their usual jackets—and toast with dishes from our recipe book. You can see Joan Roca, Jordi Cruz, Carme Ruscalleda, the Torres brothers, and also the three chefs from the Disfrutar restaurant: Oriol Castro, Mateu Casañas, and Eduard Xatruch.</p>]]></description>
      <dc:creator><![CDATA[Trinitat Gilbert Martínez]]></dc:creator>
      <guid isPermaLink="true"><![CDATA[https://en.ara.cat/food/catalonia-has-the-best-cuisine-in-the-world-and-now-it-s-making-an-announcement-to-spread-the-word_1_5428186.html]]></guid>
      <pubDate><![CDATA[Mon, 30 Jun 2025 16:32:26 +0000]]></pubDate>
      <media:content url="https://static1.ara.cat/clip/341b4de0-3f7f-45ed-b98a-8cfc2c18cfa0_16-9-aspect-ratio_default_0.jpg" type="image/jpeg"/>
      <media:title><![CDATA[Photographer Jordi Bernado, with his back turned, in one of the photographs of the 100 chefs that the Generalitat (Catalan government) has gathered today to launch its dissemination campaign.]]></media:title>
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      <subtitle><![CDATA[Televisions around the world will broadcast a commercial showcasing producers, chefs, and recipes from Catalan cuisine under the slogan "The Best Cuisine in the World."]]></subtitle>
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    <item>
      <title><![CDATA[Ferran Adrià receives his doctorate at the Oxford Literary Festival]]></title>
      <link><![CDATA[https://en.ara.cat/food/ferran-adria-receives-his-doctorate-at-the-oxford-literary-festival_130_5332517.html]]></link>
      <description><![CDATA[<p><img src="https://static1.ara.cat/clip/b56c9623-effc-49f3-bcae-880ea76e6e9c_16-9-aspect-ratio_default_1048542.jpg" /></p><p>All of this was supposed to be a conversation, but it ended up being a monologue. Geniuses have it made. They grab the ball, or the spoon, and don't let go. In this case, and as it has been done for many years, <a href="https://www.ara.cat/cultura/lultim-sopar-bulli_1_2592996.html" >removed from the stove,</a> What Ferran Adrià barely wanted to share was the microphone, which he practically denied to the companion in hardship who was supposed to talk with him, the theoretical physicist and expert in the history of cuisine, the Oxford doctoral student Javier Maurino-Alperovich.</p>]]></description>
      <dc:creator><![CDATA[Quim Aranda]]></dc:creator>
      <guid isPermaLink="true"><![CDATA[https://en.ara.cat/food/ferran-adria-receives-his-doctorate-at-the-oxford-literary-festival_130_5332517.html]]></guid>
      <pubDate><![CDATA[Sun, 30 Mar 2025 16:00:55 +0000]]></pubDate>
      <media:content url="https://static1.ara.cat/clip/b56c9623-effc-49f3-bcae-880ea76e6e9c_16-9-aspect-ratio_default_1048542.jpg" type="image/jpeg"/>
      <media:title><![CDATA[Ferran Adrià, this Friday, at the Spanish embassy in the United Kingdom.]]></media:title>
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      <subtitle><![CDATA[The chef gives a talk about his experience on the opening day of the competition, which extends beyond the world of literature.]]></subtitle>
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