The Range Rover Sport is something more than an aspirational all-terrain vehicle for the British brand Range Rover, as it has become the manufacturer's emblem and a model that is always in fashion, always coveted by footballers, actors, or music stars. And it is that the Range Rover Sport is a vehicle currently available with diesel and gasoline combustion engines and in a plug-in hybrid version with prices ranging between 98,500 and 145,000 euros and a range of power outputs from 300 to 551 HP.However, by the end of 2026, the fully electric version of the Range Rover Sport will arrive on the market, with a price, power, and range yet to be confirmed, but which will be based on the basic Range Rover Electric which already has a range of 480 kilometers thanks to 117 kWh capacity batteries and a total power of 550 HP.

This summer is being one of the worst on record regarding forest fires in Western Europe. Successive and suffocating heatwaves, rural depopulation and abandonment of fields, urban developments scattered in areas surrounded by forests, administrations that disregard their obligations, and risky human activities in the natural environment are the main conditioning factors that have led to the current scenario, with large areas of France, Spain, and Portugal suffering historic fires with unprecedented intensities and extents.Meanwhile, the summer months are also the ones with the most mobility on the road network, coinciding with the holiday season and trips to towns and tourist areas, often located in areas of high or very high fire risk. In fact, this very summer, great human tragedies have occurred, such as the death of several people in the Almeria fires inside their vehicles while trying to flee the flames. From the General Directorate of Traffic or associations like the RACE or the CEA Foundation there is agreement in giving some basic advice in case a fire catches us while driving. Lights on, close doors and windows and do not leave the vehicle

First of all, it is necessary to follow the instructions of the relevant authorities when carrying out home confinements, and to avoid taking the car or leaving by the indicated routes in case of evacuation, which limits to the maximum the risk of being caught by the flames. In case we see an area on fire, it is absolutely necessary to avoid driving through it by continuing on, as the smoke and flames limit our visibility and we could end up having an accident, or the engine could eventually stop due to lack of oxygen for combustion. Therefore, it is absolutely necessary to turn back and leave the core of the fire, turning on the emergency lights and the dipped headlights, even the fog lights in case the smoke screen limits visibility.Although the first human reaction is to flee from flames, if we see ourselves threatened by flames at a certain distance, it is preferable to close doors, windows, and car ventilation systems to create a temporarily safe space. If we are forced to leave the car if it starts to burn (the worst possible scenario), we must cover most of our skin with a scarf or piece of clothing, as well as cover our nose and mouth, and run in the opposite direction of the fire and look for areas without vegetation or already burned. It is worth remembering that it is always preferable to stay inside the vehicle, unless it starts to burn.The car will not explode

Keeping calm and cool-headed can make a difference in any type of emergency, but even more so in case of fire. The first human reaction is fear and concern about flames reaching the car, but contrary to what movies show, vehicles do not explode, they simply burn and generate dense smoke. Stop in a space without vegetation

The ideal space to avoid the flames of a fire is the road itself, as the asphalt acts as a natural firebreak. In case of finding a space without vegetation, located against or perpendicular to the wind or in an already burnt area, it is highly convenient to stop there and inform the emergency teams of our position.

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Although it was already a publicly known secret since last April, it has not been until last week that it was a publicly known secret since last April that Geely and Ford have signed a historic agreement that will allow the Chinese brand to manufacture several models at the Valencian plant in Almussafes, the factory most highly valued by the Chinese giant's top management thanks to its location, the ease of communication with the rest of Europe, and the proximity of battery manufacturing centers and other suppliers. The agreement between the two automotive giants will allow the Almussafes facilities to go from producing a single model, the Ford Kuga, to five. This is because the roadmap shared by the two companies foresees adding three new models by the end of 2028 and another already planned by the oval brand, the all-terrain Ford Bronco, which will land on the European market during 2027.Two important models in China

The first car that Geely will manufacture in Europe will be the new Geely E5, a compact SUV that is marketed in a fully electric format with a 218 HP engine and a range of 628 kilometers in urban environments (around 450 kilometers in mixed driving cycles). The Geely E5 has a fast-charging system that allows it to charge the batteries from 30% to 80% in just twenty minutes.The second Geely model to land in the Valencian Community – and which has all the makings of a sales success in Europe – will be the Geely E2, also known as the Galaxy Xingyuan in China, an electric B-segment SUV, equivalent to the European utility vehicles it will have to compete with (Renault 5, Cupra Raval and Volkswagen ID Polo). 

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A few months ago, a group of Spanish businessmen led by entrepreneur and adventurer Edu Blanco announced an agreement with Chinese automotive manufacturers to resurrect the legendary Santana all-terrain vehicle brand, headquartered and with a factory in Linares, in the province of Jaén. After announcing a van or pickup called Santana 400 – which also used the base of Chinese models – the Andalusian brand has surprised everyone with the announcement of its second model, an old-school 4x4 called Santana Cajal, in honor of the Spanish Nobel laureate Santiago Ramón y Cajal.

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Summer concentrates the months with the highest road accident rates of the year. To the excesses of major festivals, revelry, and alcohol consumption, other risk factors must be added that multiply with the arrival of good weather, such as distractions while driving and speeding. But the increase in accidents during the summer months is also explained by the onset of heat, one of the factors that most influence driving safety, as it slows down drivers' reaction and concentration capacity. However, it is relatively simple to keep this summer factor under control by following a series of tips that we will now explain to you.

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The inflationary spiral of diesel and gasoline prices due to political instability in the Middle East has led to significant growth in electric car sales in recent months in Europe. Products like the Raval Plus only confirm this trend, as manufacturers offer mature, serious, technological, and very practical models, with correct power and considerable ranges, at increasingly attractive prices, such as the €29,530 that Cupra is asking for the new Raval Plus, which becomes less than €25,000 if the Auto+ plan aid is added, and which could be significantly lower depending on the brand's commercial promotions.The new Cupra Raval Plus uses a 135 HP electric motor powered by an LFP battery with a capacity of 38.5 kWh, which allows it to achieve an approved range of 328 kilometers, more than enough for a youthful model with an urban focus. Furthermore, this Raval Plus can be charged at a direct current point of up to 88 kW of power, allowing the battery to be recharged from 10% to 80% in just 23 minutes.

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A total of 149,099 conventional used passenger cars have been sold in Catalonia during the first six months of the year, according to data from Ganvam and Faconauto. The province of Lleida leads the growth in used vehicle sales this 2026, with an 8.1% increase compared to the same period in 2025, followed by the province of Barcelona, with 6.4%, Girona with a 3.6% growth, and Tarragona, with a small 0.1% growth compared to used vehicle sales in 2025.Historically, the month of June concentrates a good part of the growth of the second-hand vehicle market, as the arrival of good weather, the prospect of new trips during the holiday period, and the summer bonus coincide, factors that facilitate the decision to buy a second-hand vehicle. Used car sales figures far exceed new vehicle sales. According to Ganvam data, in 2025 in Spain, more than 2.2 million used cars were sold, representing a ratio of between 1.9 and 2.2 used vehicles sold for each new vehicle registered in Spain. Diesel and over ten years old

Practically half of the second-hand vehicles sold during the year 2025 were diesel, with 48.3% of the total, according to data from Faconauto, while the average age of the Spanish car fleet rose to 14.5 years, a figure that seems to continue growing without stopping. In fact, more than half of the second-hand cars sold during the year 2025 were more than ten years old, a reality that is consolidating during the first six months of 2026.The growth of the second-hand market and the aging of the automotive fleet is explained by the high price of new cars (which are on average around 30,000 euros) and the low purchasing power of workers. In fact, the demand for second-hand vehicles is so great that several companies have had to import second-hand vehicles from markets such as Germany, the Netherlands, or Switzerland, where there is a surplus of second-hand vehicles and a demand for these vehicles much lower than in Spain, to satisfy the needs of the second-hand market in Catalonia and the rest of the State.Within the second-hand market, a significant increase in interest has been detected in electric and plug-in hybrid vehicles aged between 3 and 5 years, many of them coming from rental and leasing company fleets, with a sale price, however, above the average for this type of transaction, which stands at around 18,500 euros in Catalonia and 17,500 euros in the rest of Spain. Nevertheless, the supply of second-hand electrified vehicles is still insufficient, and the scarce available supply drives up the final price of these zero-emission or eco-labeled vehicles.

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The Goodwood Festival is one of the most important events in the automotive world. This year, the MG brand – of British origin, but controlled by the Chinese giant SAIC – wanted to present its new electric urban vehicle prototype, named GO!, which is set to be a commercial reality circulating on European roads from next year.

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The C segment, corresponding to compact cars like the Golf, the León, the Astra or the 308, among others, has historically been the one that has accumulated the most sales in Europe. Until now, it has been a market segment reserved for the major European manufacturers, but the advance of electrification and new vehicles from China are challenging European hegemony in this segment.Leapmotor is a Chinese manufacturer that has a strategic alliance with the Stellantis group, the parent company of many French, Italian, and North American brands. In fact, the Stellantis group and Leapmotor signed an agreement in 2023 for joint venture to form a company with 51% of the capital reserved for Stellantis and the remaining 49% for Leapmotor to manufacture and sell models of the Chinese brand outside the Asian giant's market. This has allowed some historic factories of the Stellantis group, such as the one in Figueruelas in Zaragoza, to be remodeled to manufacture vehicles from the Chinese brand. The roadmap agreed by Leapmotor and Stellantis at the Aragonese plant involves manufacturing an urban electric SUV called B-10 and a C-segment SUV under the Opel brand that will take advantage of the Chinese brand's platform and technology, and which would be added to the current Lancia Ypsilon and Peugeot 208.Leapmotor B05, an electric car with many arguments

The new B05 is a vehicle that on paper should fit perfectly with the habits, customs, and preferences of European buyers. This Chinese electric car will have a starting price of 26,100 euros, which with institutional aid and current promotional discounts would allow the final price of the product to be below 20,000 euros, a very attractive psychological barrier for buyers on the Old Continent.

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For several years now, the Dacia Sandero has been the best-selling car in Spain, and one of the best-selling passenger cars in Europe, thanks to its commitment and balance between price, features, and capabilities. Until now, however, the Sandero did not have any electrified version, and customers opting for the Eco-labeled version had to settle for the Eco-G variant, which uses a combustion engine capable of running on conventional gasoline or LPG.The Sandero takes a big leap forward with the self-charging conventional hybrid or HEV version already used by the Dacia Jogger and Duster, and which now makes it the cheapest conventional hybrid technology vehicle on the market, with a base price of 19,890 euros for the Expression variant and 20,890 for the better-equipped Journey variant. These versions would rise to 21,290 and 22,690 euros if opting for the Sandero Stepway version, with the aesthetics of an all-terrain or crossover model.A simple and effective mechanic

The new Sandero hybrid uses the proven mechanics of Renault group models like the Clio or Captur to offer a combined 155 HP thanks to the sum of a 1.8 four-cylinder combustion engine with 109 HP and two small electric motors powered by a 1.4 kWh lithium battery. The first electric motor has the function of providing power to the assembly (the equivalent of about 50 HP) and the second small motor acts as a generator to handle the starting and ignition system or electronic tasks such as the lighting system, air conditioning, or radio, among others.

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The latest study from the Coyote Radar Observatory in Spain carried out by the company Coyote based on data from the DGT during the months of May 2025 and 2026 shows how Catalonia, despite representing just over 6% of the entire Spanish territory and 16% of the State's total population, is, by far, the autonomous community with the most speed cameras installed and in operation, with a total of 936 cameras out of the 3,621 in operation across Spain, which represents 25.8% of the total. The 936 speed cameras in operation in Catalonia far exceed the 273 cameras currently in service in the Community of Madrid, accounting for 7.53% of the total speed cameras installed in Spain. In fact, the province of Barcelona alone, with 632 speed cameras, more than doubles all the speed cameras installed in the Community of Madrid. The comparison is even more striking if we compare the total number of Catalan cameras (with special incidence in Barcelona and its surroundings) with the 462 cameras installed in Andalusia (a territory that triples the surface area of Catalonia), the 236 cameras in operation in the Valencian Community, or the 257 existing in the Basque Country, among others. A notable increase in the last five years

The study also concludes that the growth rate of new speed cameras has increased by 37% in the last five years, and that in Spanish territory there are currently more than 1,000 new speed cameras compared to 2021. The decision to install speed radars or other types depends on different administrations. The DGT (or the Catalan Traffic Service in the Catalan case) is the one that decides to implement radars on interurban roads and motorways, but it is still relevant that 44% of the radars and traffic light cameras in operation on the Spanish road network are located in urban areas, under the competence and decision of town councils and local entities, with the Barcelona City Council leading the implementation of new radars and traffic cameras in the Catalan capital. In this regard, the study indicates that 70.39% of the new radars have been installed by local administrations.Finally, the study by the Observatory of Speed Cameras in Spain warns about the rapid growth of section control speed cameras, which have increased by 86% in the last five years, and of traffic light cameras and urban traffic cameras, which have increased by 53% between 2021 and May 2026.

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If the council of ministers convened for Monday, June 29, does not decide to extend the exceptional fiscal measures regarding VAT and fuel taxes, filling the tank from July 1 will be significantly more expensive for Spanish consumers. The war in Iran and the tension of the blockade in the Strait of Hormuz sent the price of a Brent barrel soaring in mid-March, causing the Spanish government to react through a royal decree-law that, among other measures, reduced the VAT rate from 21% to 10%, a move that generated some criticism from the European Commission, which has never approved this decision.The reduction in VAT and the tax on hydrocarbons allowed for a reduction in the price of diesel and gasoline, which at the peak of the crisis had reached over two euros per liter, down to the current average of 1.42 euros per liter for gasoline and 1.47 euros per liter for diesel. This move also helped to somewhat control the inflationary trend in the Spanish economy and stabilize it around 3%.An increase of up to 30 cents

The provisional calm in the Middle East and the reopening of the Strait of Hormuz have allowed the price of a barrel of Brent to be positioned around 78 dollars per barrel, far from the peaks of 120 dollars per barrel of crude that were paid at the height of the crisis. This more favorable international scenario and community pressure to recover the tax rates on hydrocarbons prior to the Iran war would be two decisive conditions for not extending the extraordinary measures for individuals approved in May. For instance, Germany has taken clear leadership at the European level and has already announced that it will not extend the temporary fiscal measures on hydrocarbons.However, this reduction in the price of the Brent barrel has not been very noticeable at petrol stations, which warn of the dire consequences for the Spanish economy if these temporary measures are eliminated. The Spanish Confederation of Employers of Service Stations (CEEES) has calculated that the return to VAT at 21% and the end of the reduction in hydrocarbon taxes will have a combined effect that could increase prices by up to 29 cents per litre for petrol and 22 cents per litre for diesel. This would place the average price per litre of petrol at around 1.74 or 1.75 euros per litre for petrol and diesel, respectively. In practical terms, this would mean that filling the tank of a vehicle with a capacity of 60 litres would go from the current 85.2 euros to 105 euros, an increase of more than 23 euros that would have a direct effect on inflation on the eve of summer, the time of year that, by far, registers the most private mobility.Experts point out that the price of fuel will take several more months to regularize and to notice the drop in the price of the Brent barrel due to the depletion of strategic reserves that countries have used as an emergency measure to guarantee fuel supply. Finally, it is worth remembering that the different administrations do not look favorably on subsidizing a polluting fuel and that the advice of the European Union must be followed, which advocates concentrating aid and tax incentives on zero-emission electric vehicles.

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As every year, the month of June marks the start of the hottest weeks, and vehicle air conditioning systems become indispensable elements when traveling by car, especially during the central hours of the day. Curiously, however, the air conditioning system is one of the great unknowns for most car owners in our country, as are the basic functionalities needed to optimize its performance.

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The Servei Català de Trànsit (SCT) has activated the emergency indicators: a total of 21 motorcyclists have died in traffic accidents on Catalan roads between January 1 and May 31, 2026. The worst records achieved in 2019 and 2025 have been matched. Furthermore, the Servei Català de Trànsit warns that between June and September, coinciding with the arrival of heat and good weather, the figures for fatal accidents in Catalonia traditionally increase even further. In fact, the figures confirm this trend, as 7 of the 21 motorcyclists killed suffered accidents during the month of May.Although motorcyclists are not the most numerous group on Catalan roads, this year they already account for 40% of traffic fatalities during the first five months of the year, which has led the administration to design a special prevention and road safety training plan within the framework of the campaign "To avoid accidents, anticipate yourself". This campaign will place special emphasis on raising awareness and responsibility among motorcyclists, but it will also be accompanied by increased surveillance on roads with aerial means (drones and helicopters) and the new undercover motorcycles of the Mossos d’Esquadra. This is because police forces point out that reckless driving (overtaking in prohibited areas, zigzagging, changing direction…) is the main cause of mortality and accidents on Catalan roads.The X-ray of motorcycle accidents

The SCT data also show some interesting points, such as the fact that the majority of fatal accidents occur on motorways and dual carriageways (with the AP-7 as the main affected route), and that most accidents are of the single-rider fall type (falls or leaving the road). Furthermore, most accidents occur in the afternoon and evening, and by age and sex, the profile of the motorcyclist involved in an accident is a man over 45 years old. Although there is no single factor that explains solo falls or leaving the track by motorcyclists, it is significant that the majority of motorcycle accidents take place in an area considered safer than mountain road sections, which can be partly explained by the lack of respect and attention from drivers of four or more wheeled vehicles (cars, vans or trucks) towards motorcyclists when changing lanes or performing maneuvers that can cause falls or departures from the asphalt in an attempt to avoid a collision.Finally, the SCT has also launched a campaign to signpost the route of dangerous curves on the N-260 at Collada de Toses and on the B-124 between Sant Llorenç Savall and Calders, two of the black spots for road accidents in Catalonia traditionally associated with motorcyclist routes in our territory.

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The Smart brand was born in 1994, as an urban, elegant and chic subsidiary of the Daimler group, the parent company of Mercedes-Benz. At that time, the idea of manufacturing an urban vehicle with the Mercedes star seemed little less than a pipe dream, and the subsidiary's objective was to compete with a distinctive and aspirational product in the urban vehicle segment. In 1998, Smart began its commercial expansion with a convertible model called the Smart Roadster and the small four-door urban car Smart Forfour, although without achieving the commercial objectives set by Daimler. In fact, the group lost a lot of money with the commercial launch of Smart, to the point of gradually numbing the brand until 2019, when Daimler announced an agreement with the Chinese manufacturer Geely to establish a joint venture and a co-ownership system of Smart between the two industrial groups. Geely paid around 850 million euros for 50% of Smart's shares, in addition to the possibility of establishing production centers in China and turning the brand into an electric vehicle manufacturer, taking advantage of Geely's platform and mechanics.Since then, Smart has begun to market fully electric models such as the Smart #1 and Smart #3, and plug-in hybrids or PHEVs Smart #5 and Smart #6, which are launching on the market this year. An urban revolution

Smart has presented the prototype of the new Smart #2, a model that – this time yes – must be decisive in the brand's future and must serve to increase electric car sales also in Europe. In fact, you don't need to be a genius to see that the new #2 is the spiritual heir of the Fortwo, a small city car that sold more than two million units worldwide between 2007 and 2019, just before the purchase of half of the brand by the Chinese automotive giant Geely.

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Ebro's factory in the Zona Franca continues to move forward and this autumn a new production line will come into operation that will allow vehicle production to be increased to 250 units per day. The qualitative leap of the Zona Franca factory will be accompanied by new painting and welding workshops that will allow the brand to develop more production processes in Barcelona, going beyond the current assembly process of parts coming from China.Ebro will invest 150 million euros in the implementation process of this new production line, named M1. This work line, which was already operational when the plant was owned by Nissan, has a length of 700 meters and 97 workstations, where male and female workers will be accompanied by more than 200 robots participating in the different industrial processes. The opening of this new production line should facilitate the assembly of the S400, S700, S800, and S900, in addition to Ebro's future electric car, which is set to enter production in 2027.The new production line must enable Ebro to manufacture more than 50,000 units annually, at a rate of one hour and a quarter for the assembly of a finished vehicle. The final production figure for the Ebro plant will also depend on the workloads that the Chery group assigns to the Zona Franca in the form of Omoda and Jaecoo models.A strategy designed to avoid tariffs

Chery's roadmap with its different brands involves increasing the local production part, with a greater weight of local suppliers and production processes, such as the possibilities offered by the commissioning of the welding and painting workshops. Until now, Ebro vehicles arrived disassembled in various containers from China and the industrial process in the Zona Franca was limited to assembling the different pre-manufactured parts.The entry into force of this new production line will allow Ebro (also Omoda and Jaecoo) to implement more parts of the production process in Barcelona, taking advantage of the network of local suppliers that already works for Seat and Cupra, among others. Having a higher percentage of the production process located in Europe should allow Chery to avoid the significant tariffs that significantly increase the final product's cost when it reaches the market. Chery's strategy is not very different from that of BYD (with a factory in Hungary), Leapmotor (which will use the Opel plant in Figueruelas, Zaragoza) or MG, with a project to create a new factory in Ferrol, Galicia. 

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The arrival of Chinese brands in Europe, with special incidence in Spain, has long been a reality. The latest example is the milestone of the Chinese manufacturer BYD, which has reached 50,000 registered units in Spain in just three years and three months since its landing in the Spanish market. It should also be said that the merit of the milestone achieved by BYD is twofold, since from its beginnings the Chinese manufacturer has only marketed electric and plug-in hybrid vehicles, and has set aside vehicles with internal combustion engines.BYD's exclusive commitment to electric or electrified vehicles has been well received in Spain, and in fact, the Chinese brand became the leader in the plug-in vehicle segment throughout 2025, with a total of 25,552 units registered, and continues to maintain leadership during the first five months of 2026, with 17,987 units registered between January 1 and May 31, 2026.

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A recent study of the dating app Ashley Madison placed three Catalan cities (Girona, Manresa, and Barcelona) as the most unfaithful in Spain. To this data, we must add the fact that Spain is one of the three most unfaithful countries in the world, accompanied by the United States and Brazil in the ranking of most unfaithful countries, and leading —with a certain distance— the European ranking, far ahead of Italy or Denmark.In an increasingly less monogamous context and open to discovering new personal experiences, car manufacturers have also realized that Spanish car buyers, and especially Catalans, no longer swear eternal love to a particular brand. Studies such as that of the consultancy JD Power reveal that a significant portion of buyers of certain luxury brands like Porsche or Mercedes-Benz do maintain a certain commitment and loyalty to the brand, and buy several models from the same manufacturer throughout their lives, but this feeling and emotional bond is practically nonexistent in Catalonia and the rest of Spain.Although it is not about making a treatise on sociology, it is enough to observe how the consumption habits of drivers in Catalonia have changed. While it is true that most of the population has a good memory of their parents' or grandparents' vehicles, and that there is a certain sense of pride regarding Seat (and now Cupra), the sentimental bond with a brand is not, by far, a decisive factor when buying a new car.In most European countries there is a buyer profile very linked to a specific brand. In France or Italy, for example, there are millions of people who always buy cars of a specific brand, such as Renault or Fiat, as they have a real emotional bond with the car manufacturer. This feeling or emotional bond explains the survival of brands like Vauxhall in the United Kingdom or the good sales figures for Opel in Germany, even though both brands are part of the Stellantis group, of Italian-American capital.An opportunity for the Chinese

When the major Chinese automotive groups have decided to take the step of manufacturing part of their vehicles in Europe, motivated by the European Union's tariff policy, they have looked for scenarios with a good communications network, efficient distribution, the existence of a network of experienced suppliers and qualified labor, but also an open market to buy different car brands without looking at their origin as long as the price and product fit well.The landing of the Chery group in Barcelona from the Zona Franca plant, where Ebro models are assembled and Omoda or Jaecoo models will soon be, is largely explained by the existence of a buyer profile that has no decisive emotional connection when changing cars, and who prioritizes the price and functionality of the car over the origin or roots of the manufacturer. In other words, the Chinese who have bet on Barcelona (and who want to bet on Almussafes, Zaragoza or other Spanish plants) do so, among other reasons, because of the real possibility of positioning their products without preconceptions or conditions regarding the origin of the vehicle, something that in France, the United Kingdom or Italy —countries with a strong sense of belonging and brand pride— does not seem possible at the moment.The profile of a Dacia Sandero buyer (the best-selling car in Spain in recent years) does not have a special interest or emotional attachment to Dacia. The Sandero buyer is looking for a reasonable car, at an affordable price and with features and possibilities that fit their needs, and it is precisely this buyer profile that has no problem buying a vehicle of Chinese origin (MG, Jaecoo, Omoda, Ebro...) as long as it has a competitive price and fits their daily needs.However, this automotive promiscuity can also become a double-edged sword. Not going any further, Catalans never felt a special affection for the Pulsar or the Patrol, to give two examples of models that Nissan manufactured for years and years in Barcelona before its departure and replacement by Ebro and the Chery group. In this regard, it is realistic to think that Catalan buyers will not feel any kind of sentimental attachment to products manufactured by Chery, despite Ebro's advertising efforts to strengthen its link and sense of belonging with local buyers, through the recovery of the Ebro trade name (or Santana in Andalusia) and by sponsoring events or even the Spanish national football team.The sustained relationship, key in the loyalty process

The major automotive manufacturers are aware of the particularity of the Spanish automotive market, and especially the Catalan one. The majority of Catalan buyers looking for a new vehicle do so from brands different from their current model, often motivated by after-sales service that has not generated synergies with their customers.That is why major European manufacturers, in a context of strong international competition, are looking for new systems to retain their customers, which involve a stable and sustained relationship with drivers through constant monitoring of buyers via the dealership network and official workshop inspections. This is because a good reputation in the interpersonal channel (the age-old word-of-mouth, you know) allows a brand to be commercially positioned in the collective imagination (like Toyota, for example) more than through communication campaigns in traditional media or through influencers on social networks.

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Although most European civilians do not quite like it, European administrations have been warning for years about the military risk derived from the international scenario and the need to reorient European industrial priorities towards the armament needs of EU states. In this rearmament framework, Renault has surprised everyone with the presentation of the 4 Troop prototype, a vehicle that uses the base of an SUV or crossover like the Rafale to turn it into a military vehicle prepared for the command and management of drones on the battlefield.And it is that the Ukrainian front in Donbas has shown the world the military possibilities of drone warfare, or unmanned combat aerial vehicles, and it is not surprising that the European Union has promoted its own drone development program called Eurodron, which in a first moment will supply the armed forces of France, Italy, Germany and Spain.A prototype of a tactical military vehicle

Drones require a launch and remote control infrastructure to be effective on the battlefield, and possibly a coupe SUV like the Rafale would be one of the last vehicles we would imagine in the middle of a military conflict. But Renault has surprised everyone with the new 4 Troop, a vehicle that is easy to build and relatively inexpensive and that can serve on the front lines of combat.In reality, this 4 Troop is a Rafale with special camouflage paint, protections and covers for the optical groups, and modifications to the roof and trunk that allow for drone management, as well as launching and landing them. This military prototype also features advanced sensors, encrypted secure tactical connectivity, data processing capabilities, and AI-assisted decision-making systems.

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