Everyone thinks that fora comes from Greek, but its origin is different. Kike Esnaola's WhatsApp photo is the logo of @forapsico, the account with which he began his outreach work on psychology during the pandemic. Fora comes from Foratata, the crag in the Aragonese Pyrenees where as a teenager he felt he could “be without judgment”. In April he published Habitando el malestar (Planeta).

Doctor Bonaventura Clotet (Barcelona, 1953) ensures that the information he offers is correct while he speaks: he types—with two fingers—any factual data into his computer before considering it accurate. The director of IrsiCaixa and founder of Fight Against Infections has another role that is probably less well-known: he has been, since 2017, an honorary member of the Cava Brotherhood of Sant Sadurní.

"I am the concrete one", assures Miguel Pita, geneticist and professor at the UAM, with a laugh. On WhatsApp, his profile picture is a fragment of an abstract painting by his father, the architect and painter Juan Pita. The scientist has published El cerebro enamorado (Periférica, 2025), an informative book about the biology of love, from the first sting to the last argument.

The actress and singer Júlia Bonjoch (Cardedeu, 1994) speaks with the ARA while walking through the fields of her father's village. Until October 18, Bonjoch plays Blanca in La truita (Teatre Poliorama), a play where food brings family conflicts to the table.

She looks at the camera, half-smiling, from her office at the University of California, Irvine. Elizabeth Loftus, 81, has spent half a century studying memory, and she speaks about her own recollections with scepticism: as she has been repeating for decades, memory is like a Wikipedia page —other people can go in and change it, and so can time.

Fashion designer Teresa Helbig (Barcelona, 1963) receives ARA at the showroom that the brand has on Mallorca Street in Barcelona. Each piece and each object has a story that Helbig explains with passion, vitality, and joy. Happy with the reception the retrospective dedicated to her by the Museo del Traje in Madrid has had –and hoping to be able to bring it to Barcelona as well–, the designer shows an imaginary that has been nourished by everything she has seen, felt, tasted, and drunk.Have you ever heard of Terra Remota? How did you get there?

Black is Paco Méndez's favorite color: it reigns over a good part of his left arm and on the logo and walls of his restaurant. And also, of course, in his profile picture, with his initials inside a circle, which is the shape of another of his passions: vinyl records.Where does your passion for haute cuisine come from?

Júlia Riera (Alt Empordà, 1999) is the creator of Daily Catalan, the largest online Catalan learning channel for foreigners. She has just published her first book, Let's Speak Català! (Penguin), which mixes history, language, culture and, as it could not be otherwise, gastronomy.

An inscription engraved in Roman capitals with the letters EN and others that are only hinted at. Jardí has chosen for his profile picture a fragment of a tombstone from the National Archaeological Museum of Tarragona, which could –could, he says– coincide with part of his name.They told me I was affected for writing with certain fonts.

Josep Bordes (Ulldecona, 1978) is the singer of La Colla Pirata and Pepet i Marieta, a group that is performing its final tour closing concert this Friday. From the Terres de l'Ebre, Bordes took with him a vermouth recipe in five steps and the memory of a bottle of white wine from Batea that he hated as a child and now adores. ARA has interrupted —a mortal sin— his Monopoly game with his son.

The question surprises and amuses him at once. Marc Abrahams cannot remember his own WhatsApp profile picture. He tries to remember it for a few seconds, and a few more, until he concludes, "It's beyond memorable."

The journalist Èric Lluent (Barcelona, 1986) tries not to think too much about the distance separating him from his native Gràcia. Arriving in Reykjavík for the first time ten years ago, he is now preparing a podcast about the origins of modern terrorism, an interest that was already hinted at in La bomba del Liceu (Ara Llibres, 2026), his latest essay, which talks about the man who planted the bomb at the Gran Teatre.

Although she has lived in Museros for thirty years and is moved by the neighbors taking the cool air on the street, the writer Gemma Pasqual (Almoines, 1967) considers herself an unashamed city dweller. The author, who was vice-president of Acció Cultural del País Valencià and is especially known for her works of youth literature, defines herself as a "pleasure-seeker" and explains that, concerning vermouth, she likes everything, even the lemon peel.

The art director Jordi Dalmau (Granollers, 1975) speaks as if his mind were in constant effervescence. Known as the "boy of the wings" in the world of bridal design, he has returned to his hometown after years of successes and difficulties in Madrid. He now divides his time between Catering Lebrija, with whom he prepares "crazy and creative" weddings; the design of a grass-scented cosmetic, and La Floristeria, the café-florist shop he runs in the city. At the moment we are having this conversation, however, what excites him most is ube, the Filipino drink he discovered on TikTok and which is already a hit at his bar.The world of bridal fashion must be a world full of champagne.

Francesc Serés (Saidí, 1972) is a writer. Author, among many others, of La pell de la frontera, La casa de foc –Proa Novel Prize and Llibreter Prize–, La mentida més bonica and El primer any, he has been living in Graz for almost three years, about two hours by car from Vienna. Serés' relationship with wine is marked by a bad relationship with sulfites and distrust towards those sold as "100% sulfite-free".

David Janer (Granollers, 1973) repeats himself: he has not abandoned his acting career. Known for his roles in Águila Roja, Amar es para siempre and El cor de la ciutat, he combines his acting vocation with the dissemination of two worlds that have passionate him for years: philosophy – especially classical – and wine, in the series Enológica, which will premiere its third season, and on his social networks. Aware of the power of union and conversation of the drink, when invited to dinner at home Janer always brings a book or a bottle of wine.

Joan Pera (Mataró, 1948) has one of the most recognizable and beloved voices in Catalonia. Sixty years on stage and a long history of memorable characters and voice acting do not prevent him from assuring, with laughter, that he is not "a very good actor." A defender of authenticity, in conversation, on stage, and at the table, the actor sees in wine a magic similar to that which he sees in theater.Where is this magic found?

Ramon Tremosa i Balcells (Sant Boi de Llobregat, 1965) is an economist and university professor and has been, for more than a decade, one of the regular faces of Catalan politics: Member of the European Parliament (2009-2019), Member of Parliament, Minister of Business with Torra and councilor in Barcelona with Trias. Panelist on Betevé and 3Cat, independent director of Aena and son of a mother from Pla d'Urgell and a father from Ribagorça, he has made high-altitude wines from Pallars a personal mission.

The actor Pep Plaza (Mataró, 1972) has shown his face (literally) and lent his voice to many of the biggest names in Catalan and Spanish culture, politics, and sports. The man who has been Pedro Sánchez and Pep Guardiola, Joan Pera and Albert Om, is also the protagonist of El substitut, a show he premiered at the Teatre Borràs in 2023 and continues to perform this summer in various locations. But Plaza has not only dedicated himself to the stage; his work as an insurance salesman also led him, unexpectedly, to wine, a world he already knew from childhood.

Victor von Schwarz (his surname in German means "black"; Sabadell, 1988) is the artistic name of the fashion designer who has dressed some of the most popular artists on the music scene, such as Aitana, Lola Índigo or Rosalía, and who is part of the Shein X program. The designer has matured an androgynous style —influenced by his time in Taiwan—, with a constant presence of pink and "cute aesthetics, which was reflected in the pink jersey-top that Rosalía wore in the music video for Milionària. For wine, Von Schwarz is true to his brand: when he can choose, he chooses black.