It will soon be a year since the winner of the 2024 Nobel Prize in Literature was announced: Korean writer Han Kang, who also became the first from her country to receive this award. The news, perhaps unexpected in our latitude, took on the tone of a national celebration in South Korea. In a way, this award represented the recognition of the strength of Korean culture today in one of the fields where it had not yet achieved the echo that music, film, and audiovisual media have enjoyed for years. Given this landing of Korean culture in the West, it is interesting to ask what makes it so attractive and how it has achieved such an international impact.